SEO (Search Engine Optimization)
We believe that nobody knows your business as well as you. However being your marketing partner, it is important for us to know your business just as well. That's why our SEO specialists take the time & effort to understand the nuances of your business and also your expectations from the online marketing campaign.
This information helps us form a basis to build the entire online marketing campaign on.
Our SEO services includes :
We will provide full SEO consulting, means we help you optimze your site's rank on major search engines. We first visit your site and prepare a report on what has to be done to rank your site best on search engines. We optimize your site both internally and externally to make your site search engine friendly.
Keyword research using automated tools and google adwords
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. When the site ranks well more and more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
In Once the keywords related to your business are found our next job is to optimize selected keywords for your site. We find and study your competitior's sites, other popular sites from your domain and use unique keywords for your site. We also modify t HEAD and BODY tag's content and ids to make the site keyword reach. We do analysis of site after keyword optmization by experts or by automated tools to find out efficiency of used keywords and according to the reports obtaind we take further steps.
Content Re-writing and HTML Optimization
Content Re-writing is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. We also write best readable search engine friendly copies to bring relevancy to the site, We copy writes your site contents in such a manner that search engines rank your page highly. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. We direct targeted traffic to your site, ensure that they are provided with the specific information and hence increase sales for you. Our copywriting services include modifying your site, headings, HTML text, layout, design and even images where needed.
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. The Meta tag has three possible attributes content, http-equiv, and name.
Three most important tags as far as search engine optimization is concern are :
Title tag - Title tag is not a Meta tag. However title tags play a vital role in your site's rankings. It is these words or phrase that appears as the title of your page in the hyperlink listings on the search engine results. Hence We gives a lot of importance in the creation of title tags. We include the most relevant and specific keywords or key phrases in the title tag that describe the contents of the page aptly.
Meta description tag - This gives a short and concise summary of your website page. It is mostly these words that are placed in SERP just below the title tag to give a brief description of your page. We ensures that the Meta description tag is brief but with all the keywords included and also that it is different and customized for each page.
Meta keywords tag - We create the Meta keywords tag for you with a maximum of 15 non-repetitive, competent keywords. This is sure to help you get your site ranked among the top sites for the relevant keywords .
Spell & Grametical Corrections
We never compromise with quality of content. Search engines are very specific for grammar and spellings used in website's content. More number of error in grammar and spelling decreases site's rank considerably. We correct your site's content and make it error free. Sites with no grametical errors ranks best on search engines compare to one with such errors. We also see that any additional drafts, re-phrasing, etc. that we do are equally perfect.Search Engines are moving more and more towards semantic algorithms so spell checking is an important feature for any site.
Building Link Popularity
Link popularity refers to number of links pointing to your site on inteernet. There are two types of linking. First one is in bound linking in which links to your site are placed on other sites and directories and in later one you have to include links to other sites on your website. As the number of links and hits increases search engines find that your site is important and rank it higher. We use following methods to make your site popular.
Some of the techniques for one way linking :
Two way link building : Reciprocal Link Building Reciprocal link building is a valued and economic way of building links to a site, These links are long standing relevant and highly useful for both your users as well as search engines, Search engines treat sites with quality outbound links as quality Hubs ( Hub Definition: An hub is a collection of outgoing links from a site ) . We will make sure we exchange links for you only from relevant sites, We will monitor all link partner sites weekly and make sure your site are never removed from their site, We also check that the link partner doesn't do anything shady to hide your reciprocal links, or use other techniques like java script or "rel" tag with nofollow atrribute to disable linking to your site.We don't do reciprocal link exchange with sites which link to illegal sites, gambling, pharmacy etc. We don't do link exchange with sites with more than 50 links per page.
This is the hotest activity to increase traffic to your site. We submit links of your site to link directories like DMOZ which is world's largest directory on web. Link submission to this directory is equivallent to 1000 other directory submissions. When any visitor visits your site from submitted links your site's ranking get better and better. We also use optimized keywords while submitting links so your site's listing in directory will also be optimized.